Harvest Plus

Techniques

1. Billboards

2. Broadcast Marketing

3. Voice Over

Overview

HarvestPlus is involved in developing and promoting new, more nutritious varieties of staple food crops with higher amounts of vitamin A, iron or zinc—three of the micronutrients identified by the World Health Organization as most lacking in diets globally. The process is known as biofortification—and regular consumption of these innovative crops is improving nutrition and public health.

Challenges

1. Improving event publicity

2. Increasing event participation

3. Improving brand visibility

Solutions

1. Billboard placement in three strategic location in the state

2. Radio jingles for 4 different radio stations

3. TV Advertisement

4. Voice Over for publicity

Result

1. Improved event awareness

2. 68% increase in event attendance

3. Increased Visibility

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